Apple unveils 3 iPhone versions, Series 3 watch
Apple made major product announcements today.
The latest on Tuesday's Apple event
— -- 2:50 p.m.
The iPhone X is priced at $999. Preorders will begin on Oct. 27, and the phone will start shipping on Nov. 3.
The new Apple Watch, AirPods and iPhone X can be wirelessly charged with a new interface called AirPower, said Phil Schiller, Apple's senior vice president of worldwide marketing. It will be available next year.
The iPhone X's true depth camera will allow users to take selfies with portrait mode and comes with a portrait lighting feature as well.
The iPhone X will have the same camera updates as the iPhone 8 but will feature dual optical stabilization, Schiller said.
Apple worked with Snapchat to create face filters that closely track a user's face and expressions.
The iPhone X will have Animoji, animated emojis that mimic the user's facial expressions.
The chance of a random person unlocking the iPhone X with Face ID is 1 in 1 million, Schiller said. The same chance with Touch ID is 1 in 50,000, he said.
The closer someone is genetically to the user, the more likely it is that the person will be able to unlock the user's phone, Schiller said, so there is an optional passcode feature to lock out an "evil twin."
"It adapts to your face over time," he added.
Face ID will work with Apple Pay and third party apps.
The iPhone X does not have a home button. To wake up the phone, simply tap the screen, Schiller said. To get to the home screen, swipe up from the bottom. He called the move "simple" and "intuitive." Face ID will be used to unlock the iPhone X. Users will simply have to look at the phone to unlock it.
Ten years after the first iPhone was introduced, the release of iPhone X (pronounced "ten") is announced, which Apple CEO Tim Cook called a "new generation of the iPhone and a huge step forward."
"It is the biggest leap forward since the original iPhone," he said.
The new iPhone features an edge-to-edge screen and glass on both the front and back. The case is made of stainless steel.
It's engineered to be water and dust resistant at the microscopic level and will come in space gray and silver.
The iPhone X will have a Super Retina display with OLED technology and the highest pixel density yet for iPhones, Schiller said.
The iPhone 8 will start at $699, and the iPhone 8 Plus will start at $799. Preorders for the iPhone start Sept. 18, and the phones will be available starting Sept. 22. Both are available with 64GB or 256GB of memory.
The iPhone 8 and 8 Plus will have the "freedom of wireless charging," Schiller said.
"We once said that the future is wireless," he said. "Boy, were we right."
The iPhone 8 is the first smartphone designed for augmented reality, Schiller said.
Schiller introduced a camera feature called portrait lighting, which will allow users to select lighting effects in portrait mode. The iPhone 8 and 8 Plus will also have the highest-quality video capture in a smartphone.
The phones' cameras include a 12-megapixel sensor and can take in over 80 percent more light for better photos in dim settings.
The iPhone 8 and iPhone 8 Plus will feature the new A11 Bionic chip, "the most powerful and smartest chip ever in a smartphone," Schiller said.
The iPhone 8 and iPhone 8 Plus are a "huge step forward" for the iPhone, Cook said.
The phone's design is all new, with glass on both the front and back. The phone comes in silver, space gray and a "beautiful new gold finish," said Phil Schiller, Apple's senior vice president of worldwide marketing.
The phone's glass is the "most durable ever" in a smartphone, he said.
Cook began talking about the new iPhone, saying, "It's truly amazing how much iPhone impacts the world each and every day."
The new Apple TV will be much faster than the current version, with CPU performance more than twice as fast and graphics four times as fast, said Eddy Cue, Apple's senior vice president of internet software and services.
The cost of 4K movies in the iTunes store will be the same as for HD movies, Cue said.
The Apple TV 4K will be available for preorders on Sept. 15 and will ship a week later. The price is $179.
Apple TV 4K will have "the most stunning visuals ever," Cook said.
"This will bring cinematic quality to virtually everything you watch," he said.
Apple Watch users will be able to stream 40 million songs on their wrist, COO Jeff Williams said.
Williams tested out the new watch with an Apple employee who was paddleboarding on a lake. He remarked how impressive it was that everyone could hear the caller, despite the location.
"That's just darn close to magic," he said.
The new Apple Watch will have a new band called the sport loop, and it will be able to connect with exercise machines.
The Apple Watch Series 3 with cellular will cost $399; without cellular, it will cost $299.
At launch, the Series 3 will available in nine countries, and 14 carriers will support it, Williams said. Preorders begin Sept. 15, with availability starting Sept. 22.
Apple Chief Operating Officer Jeff Williams discussed the updates for the Watch OS4, which will includes redesigned workout features such as smart activity coaching and high-intensity training.
Enhancements have also been made to Apple Watch's heart rate sensor, which is the most used heart rate monitor in the world, he said.
The Apple Watch Series 3 will have a cellular signal built in and dual-core processor, Williams said.
"Now you have the freedom to go anywhere with just your Apple Watch," he said. "This has been our vision from the very beginning."
"Now you can go for a run with just your watch and still be connected," Williams said.
Cook announced changes to the Apple Watch, which he said is the No. 1 watch brand in the world.
He said the watch was "designed to help people stay active," which he says "people are doing more than ever before."
Angela Ahrendts, Apple's senior vice president of retail, discussed a new program at its retail stores called Today at Apple, through which customers can learn about coding, photography and illustrators.
Changes are being made to Apple's stores in Paris and Milan and its 5th Avenue store in New York, where the company's famous glass cube will soon be returning.
The event — which marks the official opening of the new Steve Jobs Theater — opened with a recording of Jobs' voice.
"One of the ways that I believe that people express their appreciation to the rest of humanity is to make something wonderful and put it out," said Jobs, who died in 2011.
After the tribute to Jobs, Apple CEO Tim Cook took the stage. "It's only fitting that Steve should open this theater," he said to a packed audience.
Apple began its much-anticipated product launch at its campus in Cupertino, California. The packed event is being held at the Steve Jobs Theater.
Apple fans don't have to wait much longer for the unveiling of the latest iPhones.
The company's anniversary iPhone — or iPhone X, as some are calling it — is rumored to come with a hefty price tag of $1,000. If true, that is about twice the cost of the original iPhone, The Associated Press reported. Apple is also expected to unveil updates to the iPhone 7 and iPhone 7 Plus models.
Fans can expect a dramatic redesign and a variety of new features with the new iPhones, AP technology writer Michael Liedtke wrote.
Leaked information on the iPhone X suggests its display will extend to all edges of the device, eliminating the border found on current models, Liedtke wrote.
Liedtke speculated that the latest iPhone will also have a better camera and wireless charging capacity and may include facial-recognition technology for unlocking the phone.
Jobs introduced the original iPhone on Jan. 9, 2007. It hit stores on June 29, 2007.
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