College Gossip Crackdown: Chelsea Gorman Speaks Out

Millgram was contacted several months ago by a parent of a student who was the subject of a negative posting on Juicy Campus.

Millgram said she realized that trying to take on the site over free speech was an uphill battle, so instead she went at it from a business point of view, investigating the site for consumer fraud.

"The New Jersey Consumer Fraud Act prohibits unconscionable business practices, it prohibits deceptive business practices and what we found when we looked at the Web site is that the Web site was essentially saying here are its terms and conditions -- you couldn't post abusive content, you couldn't post unlawful content, you couldn't post things that were obscene or violated other people's privacy," Millgram said. "But then that's exactly what was happening, and the Web site was doing nothing about it."

Critics of Millgram's investigation, including Juicy Campus' own video blog, question how she can accuse a Web site of consumer fraud when it isn't a store, and the people on the site aren't buying anything.

"You know, every business has got to act with good faith, fair dealing, and provide honest services, period. Doesn't matter whether it's on the Internet or a place around the corner from where you live," Millgram said, adding that even without the site having advertisements, people simply going to the site are considered consumers of that Web site's business.

Although still in the early stages, Millgram is pleased to see other states jumping in and investigating Juicy Campus. Since her investigation was launched, the site's two main advertisers, Google and AdBrite, pulled their ads, taking almost $25,000 a month in ad revenue away from JuicyCampus.com.

Students Take Control

Ivester and Juicy Campus refused to speak to ABC News for this story, but students around the country are speaking out and taking a stand of their own. And it may be the students who have the most power to stop a site like Juicy Campus.

At Duke the sentiment from most students was the site has lost its steam and is now discounted because so much of what's written is untrue.

Pepperdine University's student government tried to have the site banned from the school's computers, and several Facebook groups with thousands of student members from around the country have sprung up against the site, imploring students to simply stop logging on.

Last month at Princeton students wore shirts saying "Anonymity = Cowardice." They also signed positive statements about other students, projecting them on a screen for the entire campus to see in a campaign to regain harmony called "Own What You Think," led by sophomore class president Connor Diemand-Yauman.

"Princeton should be an example that we can change things, that we don't have to sit down and just hope that it will go away," Diemand-Yauman said. "I don't think we truly understand how empowering it can be to read something positive."

As for Gorman, new wounds torn open by JuicyCampus.com are once again healing, and she is finding strength in the decision to share her story.

"It doesn't take any of the pain or the fear away per se, but it definitely helps with the transition from victim to survivor. And that's something that I'm working towards," she said. "This is my way of taking the control back and telling my story, instead of having someone tell it for me."

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