And studies show Leapfactor is tapping into the right market at the right time. A recent report by Forrester Research Inc., an independent research company that covers business and technology, predicts fast-paced growth in the use of mobile devices, saying that more than 60 million Americans are expected to own a tablet computer by the end of this year. Another Forrester study says that 375 million tablets will be sold globally in 2016.
"By 2016, smartphones and tablets will put power in the pockets of a billion global consumers," the research company says. "Mobile is the manifestation of a much broader shift to new systems of engagement," which will "help firms empower their customers, partners and employees with context-aware apps and smart products."
Carrasco agrees. "Mobility is growing four times faster than the Internet," he says. "Companies are beginning to realize that they don't need to do this just because everyone else is doing it, but that mobility is strategic for their business."
A MOBILE DIRECTION
Florida-based LIMU, which sells liquid nutritional supplements and weight loss beverages, is one of those companies. Its sales force uses Salesfactor on mobile devices to demonstrate the product line, to process orders and to track sales performance, while managers use it to engage and recruit new sales people.
LIMU has been working with Leapfactor since early this year, and is rolling out an app for thousands of its U.S. employees to use on iPads, iPhones and Android devices. "We're impressed with their professionalism, expertise and their focus on where mobility is going," Ryan Barson, the company's vice president of business development, says about Leapfactor. "We knew we needed to move in a mobile direction."
What differentiates Leapfactor from other app makers? The company prides itself on its ability to build complex apps at marginal cost and in a short time frame. "Some people will take two years and a couple of million dollars to develop an app," Carrasco says. "We can give you all that in five weeks for as many users as you need." Their products are attractive to boot. "Our apps are extremely good looking and smart and engaging," Carrasco says. "They are convenient and have the sex appeal that allows consumers to adopt them."
This post appears as part of a joint partnership with Poder Magazine. The article originally appeared in print and at poder360.com.