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Out of Fashion: Celebs Shutter Clothing Lines

From Lauren Conrad to J. Lo.: Celebs Put Fashion Lines on 'Hiatus'

The empresses have no clothes ... or fewer clothes, anyway.

Jennifer Lopez, Lauren Conrad and Mandy Moore
Jennifer Lopez, Lauren Conrad and Mandy Moore have all either put their fashion lines on hold or closed them altogether.
(AP Photo)
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At least three celebrities have temporarily halted or altogether closed their fashion lines in recent months. Jennifer Lopez's Sweetface brand said last week it was putting itself "on hiatus," reality TV star Lauren Conrad's first collection was put on hold in March, and singer Mandy Moore's line hit its last note in February.

"Sex and the City" style icon Sarah Jessica Parker might have unwittingly started the trend in November, when the only store selling her line, retailer Steve & Barry's, filed for bankruptcy. It's unclear if Parker's low-cost Bitten brand will find a new home.

It just goes to show, experts say, that a famous name isn't always enough to stay afloat in the fierce world of fashion, especially in a killer economy.

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"It's a tough industry, and you're kind of only as good as your last season," said Lori Wachs, a portfolio manager specializing in retail at Delaware Investments.

The recession has taken a toll on the fashion industry worldwide, with apparel retailers and department stores ranging from Abercrombie & Fitch to Neiman Marcus reporting continued declines in sales.

"This has been one of the most difficult retail environments that we've ever seen," Wachs said. "It's becoming survival of the fittest."

But the slumping economy isn't the only challenge facing celebrity designers.

Moore closed her fashion line in February. "I love the fashion world," she told Women's Wear Daily. "I'm fascinated by it. I'm humbled by it. If I were to dip my toe back in there, it would have to be the right situation … a great partnership that could represent a true reflection of me and my ideas, and you know that wasn't happening. So next go-round, that needs to be top of the list."

Jenise Uehara, a blogger for CelebrityClothingLine.com, said, "Success depends on how well the celebrity's persona, or personal style actually reconciles with the line they are hawking."

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