Victoria's Secret spiced up the in-flight entertainment for travelers headed from New York to Los Angeles last week on Virgin America.
To hype Tuesday's 12th annual Victoria's Secret Fashion Show on CBS, the retailer and renegade airline hosted a Supermodel PJ Party and Fashion Show aboard commercial flight 317.
Supermodels Selita Ebanks and Miranda Kerr and four other beauties greeted passengers at the gate and assisted with "supermodel" make-overs for a few lucky fliers.
Passengers on the sold-out, six-hour flight received a gift bag that included Victoria's Secret Beauty products and a travel set with blanket, eye mask and pillow.
But people who boarded the flight and expected to see sexy, skimpy lingerie numbers on the airline have to tune in to CBS to see them on the fashion runway.
The ladies donned the Victoria's Secret holiday line of comfy, flannel PJs.
Perhaps, more comfortable — and less chilly — then wearing a bra and undies on an airline.
"We thought it would be a great way to simultaneously promote our holiday PJ collection and our Fashion Show which airs tonight on CBS," says Monica Mitro, Victoria's Secret spokeswoman.