Tom Colicchio of Craft restaurants in L.A. and New York says healthier options are a big concern for Southern California's power elite, who power-lunch on a completely different pace. In New York, Colicchio says, financial types like to do business between bites and then dash.
At Craft L.A., which has positioned itself as the hot, new playground for those "in the business," largely due to its proximity to the Creative Artists Agency, movers and shakers tend to linger. "They like to eat first, then talk shop."
Sleek cabanas and sprawling booths make it easy for agents and their talent to get cozy.
In fact, some agents have been known to stay at the restaurant for over three hours--booking two lunch meetings back-to-back in the course of one afternoon.
"They meet with a client at 11:30, nibble on some food, "says Colicchio. "When the first client leaves, they step outside for some fresh air, then come back and do it all over again with the next client."
The restaurant's open layout with generously spaced tables makes it easy to be seen, but not heard.
Sometimes, complete anonimity is preferred.
That's probably why YouTube founders Chad Hurley and Steve Chen met Google co-founder Larry Page and CEO Eric Schmidt at a Denny's near San Bruno, Calif., when they sold their brainchild to Google for $1.65 billion.
Now that's a "grand slam" of a power lunch.