"There are a lot of ways that they could have run advertisements that would have kept Vegas' cool image as a place where you can go and feel like a high roller, but instead they started branding themselves as a small-town American destination," said Griner.
"This is another case of a brand sacrificing the image that they've crafted over several years," he said. "It would be one thing if they really positioned themselves as an affordable luxury, but it's not a great time to position themselves as a working man's vacation spot."
It may seem like advertisements already take up every inch of free space, but Spirit Airlines has found yet another spot to place company logos and increase profit as the airline industry struggles to survive.
The airline has put Bud Light logos on its employees' aprons, upsetting flight attendants who argue that they are being treated like "walking billboards."
"I think you're going to see more and more brand affiliation and brand alliance anywhere you're selling space," said Griner. "Especially for discount airlines."
"It's something people have been complaining about for years -- that advertisements are everywhere -- but the economic trends will give airlines even more reason to put product placement pretty much anywhere they physically can."
The Associated Press contributed to this article.