Business Booming at 'Breastaurants': Cheap Food, Beer and Sexy Women

"What we are doing is putting on two shows a day ... we got a show called 'lunch' and one called 'dinner,'" he said. "I'm the producer, the manager on the floor is the director. It's an amazing ensemble cast that comes to perform every day. The only difference is there are no lines. ... It's all ad-libbed and the audience sits on stage with us."

The sort of overt sexuality onstage at Bone Daddy's certainly brings in the men, and it doesn't seem to drive away the women.

"You know ... I wish I could dress like that but I can't, so I don't," patron Shantel Garner said, laughing.

Marketing experts say these restaurants are so successful in the sluggish economy because they've earned their own name.

"This category is becoming known as breastaurants," said Drew Neisser of Renegade Marketing Group. "And I think that says it all. It's food and it's sex appeal and it seems to be recession-proof."

"The target here are the 'man boys,' sort of adolescents who are trying to stay young," he said. "They want to be with the guys, very into bonding and going to a restaurant where there is something to talk about ... something to look at it. Keep everything on the surface and just have fun ... just have some 'yuks,' and right now having some 'yuks' is a pretty darn good thing."

Lost Your Job? Cry in Your Beer Here

Having fun is keeping business brisk at Twin Peaks, one of the newest Hooters knockoffs that promises scenic views in a rustic setting.

"We have a fireplace ... everyone needs that in the mountain lodge, as well as a shot gun ... and a buffalo head," said Randy Dewitt, who has opened seven Twin Peaks in four years, and has three more under construction.

"People are losing their jobs, they're not getting bonuses if they have a job... no one wants to spend money," he said. "If you are going to cry in your beer, wouldn't you rather do it here?"

Ironically, Twin Peaks is expanding so quickly because so many other chains have been forced out of business. A Twin Peaks in Bedford, Texas used to be a Ruby Tuesdays.

"We have wonderful food," 24-year-old bartender Alicia Massey said." A lot of people don't think we have great food but we do."

They also say it's all about value.

"In this part of the country, chicken fried steak is the ultimate comfort food," owner Dewitt said. "Ours is big as your face, it's very flavorful, and it's less than $10."

Waitress Angela Lushaj, 27, says she doesn't have a problem with the uniform, "because I look good in it. ... We seem to get very good reactions to it."

Further proof that sexy still sells, even when not much else does.

-- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002. -- This embed didnt make it to copy for story id = 7008002.
Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...