"They're saying, 'OK, we're Miller and we're hurting economically now too,'" said Hall. "Everyone's struggling and so are we so we're not going to go all the way out there, which is a reference against Budweiser, which paid millions for Super Bowl spots."
"This drove home that their product is affordable and they are trying to look more frugal," said Griner.
Griner adds that while some companies -- namely FedEx -- did not advertise during this year's Super Bowl, Miller was smart to maintain a presence in a fiscally responsible way.
Hyundai's latest campaign offers what would have once been unimaginable: Buy a car and enjoy it… until you lose your job. Then the dealership will take it back.
"This is classic auto manufacturer desperation," said Hall. "This is unprecedented. We're seeing zero percent financing and huge discounts."
Griner said that while it's certainly a dramatic gesture, Hyundai is smart to address a real and noticeable public trend.
"If one thing is clear it's that everyone is seeing job loss and Hyundai tied their campaign to that in a way that wasn't predatory or disgusting and is actually kind of nice," he said.
"There's something charming about this approach."
It's not just Hyundai trying to lure customers into its dealerships. Dodge dealerships across the nation have reportedly offered two-for-one sales, by which they will sell you a second car for as little as $1.
"It's dramatic and noticeable and a real conversation starter, but it's still within their brand image of being affordable," said Griner.
This is just another way to get creative -- or some say desperate -- to sell cars.
It may seem like advertisements already take up every inch of free space, but Spirit Airlines has found yet another spot to place company logos and increase profit as the airline industry struggles to survive.
The airline has put Bud Light logos on its employees' aprons, upsetting flight attendants who argue that they are being treated like "walking billboards."
"I think you're going to see more and more brand affiliation and brand alliance anywhere you're selling space," said Griner. "Especially for discount airlines."
"It's something people have been complaining about for years -- that advertisements are everywhere -- but the economic trends will give airlines even more reason to put product placement pretty much anywhere they physically can."
The Associated Press contributed to this article.