"People flocked to movie theaters this weekend to watch Meryl Streep as Child and they left in a virtual food coma," Amazon.com senior books editor Brad Parsons said in an e-mail.
"Hopefully it means that people were enthralled by the story of how 'Mastering' came to be and have respect for the process that it took to make 'Mastering,'" Davidson said. "They're not going to buy it and just look at it but buy it and use it, which I know would make Julia enormously happy."
Random House said it worked closely with Sony Pictures, the studio behind "Julie & Julia," on promotional efforts, as publishers and movie studios often do on films based on with literary works.
Random House spokesman Paul Bogaards said that generally such synergy forms a "happy relationship," but this one, in particular, was unique.
It was, after all, a "film about the making of a cookbook."