Google Tries to Change the Game with Google TV

There is a downside, of course, in our short-attention-span, fast-food society. I neglected to tell you the usual result of the pairing of me, my wife, the TV and the laptop. Without fail, one of the searches triggers a follow up search that takes her far afield from the game. Sunday night she wound up watching a Hoop Path video (don't ask) on YouTube, and I was forced to hand her the laptop to take upstairs as it was in direct competition with Kobe and friends.

Putting my domestic issues aside, Google TV is bringing a team of heavy hitters into this venture, and you have to believe Apple is not far behind. We are all in for a thrill ride, and advertising agencies will have a front seat.

The work is the opinion of the columnist and in no way reflects the opinion of ABC News.

Larry D. Woodard is president and CEO of Graham Stanley Advertising, a full-service advertising agency based in New York City. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.

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