Most Shared and Panned Ads of 2014

— -- With a growing amount of television advertising dollars shifting to the digital realm, marketers have upped the ante with ads that people want to share with their friends. But sometimes a company's risk doesn't pay off.

Whether it's a business myth or truism, is there such a thing as bad publicity if customers are talking about a company's bad commercial? You can judge for yourself with a look at some of the "most shared" and "worst" ads of 2014, according to Unruly and Adweek's Creative Editor Tim Nudd.

Marketing technology company Unruly tracked the most shared ads of 2014 and here are their top five:

1. Shakira's La La La

Okay, the FIFA World Cup and Activia were either incredibly smart to capture eyeballs or Shakira is sneaking her way into the "advertising" category with a music video. Either way, the Colombian star's "La La La" song has attracted about 6 million shares across Facebook, Twitter and cyberspace since its launch in May, making it one of the most shared "ads" of all time, according to Unruly. At least Shakira and the mega stars featured in the video used it to endorse donations to the World Food Programme, which has raised money for more than 4.2 million school meals.

2. Devil Baby Attack

In January, this ad for the horror movie "Devil's Due" came out in advance of its theatrical release in April.

Hidden cameras captured the reaction of New Yorkers to an animatronic "devil baby" in a remote-controlled stroller.

3. Nike Football: The Last Game

Soccer stars Ronaldo Cristiano, Neymar, Wayne Rooney, Zlatan Ibrahimovic play soccer as animated ad people for Nike, playing on the global hype leading up to the 2014 FIFA World Cup.

4. Budweiser's Puppy Love

Thank you, Budweiser, for pulling at our heart strings with a puppy and a Clydesdale horse in a Super Bowl ad.

5. World's Toughest Job

Another tear jerker, Cardstore tricked job applicants into interviewing for the "world's toughest job." Hint: it promoted giving Mother's Day greeting cards.