Starbucks showed coffee drinkers the difference between a cappuccino and a latte and then taught them how to order one by saying "grande" instead of medium.
Consumers drank it up and in return made Starbucks the world's largest coffee chain.
When Starbucks went public in 1992, it had 125 stores. Today there are more than 15,000 stores in 44 countries, and billions in sales. But now after years of spectacular growth, the nation's leading premium coffee roaster has found its coffee going...Full Story