Future Commercials: More Entertaining or More Annoying?

We are long way from being able to touch a screen in our homes and having a product appear through an automatic door and arrive at our feet via a conveyer belt like in the 1960's Hanna-Barbara cartoon "The Jetsons.: But the future is all around us.

While I write, someone over at Apple is probably working on figuring out a way to use the iPhone to better market goods and services. Wait a minute! Yep, I just went and checked. Apple recently announced that more than 3 billion apps have been downloaded in just 18 months.

Who's to say this isn't one of the biggest Trojan horse strategies in history and that you aren't carrying my next ad campaign in your pocket?

In our increasingly complex and noisy world, advertising will do its best to keep up with the pace of technology and changing consumer behavior. Sometimes you'll love it, sometimes you'll hate it but, as always, the best ads will entertain as well as inform.

The work is the opinion of the columnist and does not reflect the opinion of ABC News.

Larry D. Woodard is president and CEO of Vigilante, a New York-based advertising agency that develops consumer-centric advertising campaigns. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.

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