Recession Halloween: Michael Jackson Costumes Hot; Obama Not
Would you go as Catwoman? Can you afford the costume?
MIAMI, Oct. 13, 2009 — -- Standbys of Halloweens past -- think nurses and politicians -- are out. Michael Jackson, Transformers and sexy superheroes are in this fall.
"Michael Jackson is going to be big this year," says Heather Golin, director of special projects at Spencer Gifts, which operates the Spirit Halloween chain, with nearly 800 Halloween superstores. Spencer Gifts churned out 20 Jackson-related costumes and accessories late this summer after the pop icon's death -- including wigs, his iconic "Thriller" outfit, and a host of sequined gloves.
National retailers, who reported a slight increase in sales figures in September for the first time in a year, hope to be buoyed by Halloween and pre-holiday sales this month. Bernie Madoff is among this Halloween's most infamous characters. Masks for the billionaire Ponzi-scheme artist are "flying off the shelves" and Rubie's Costume Company has already shipped 15,000 to stores nationwide.
Entering a Spirit Halloween store near Miami -- the stores open about a month before Halloween and close a day after it -- one is accosted by robotic zombies ($199.99) crawling on the floor, cackling life-sized animated witches, and a convincing mock-up of Michael Myers, of "Halloween" slasher-pic fame.
But that's kids' stuff. "Sexy costumes are always our biggest seller," says Steve Greene, south Florida district manger of Spirit Halloween.
Greene points to a corner of the gym-sized store where a small army of scantily-clad women leer at us from their shrink-wrapped packages. There's sexy Robin, meant to accompany her manly Batman; the Flash with red, thigh-high boots; and Catwoman. Few of the costumes in this collection sell for under $50.
"This is the time of year where people get to do whatever they want to do. They'll spend the money because it's like a fantasy for them," said Greene. He says the sexy outfits are selling especially well because Halloween this year falls on a Saturday.
Retro is also popular. "Sesame Street" costumes, including Bert, Ernie, and the Cookie Monster, are expected to sell well, as are Mario and Luigi of Nintendo fame.
Politicians are apparently doing poorly, said Greene. George W. Bush, Barack Obama, Al Gore and John McCain were all relegated to an obscure corner of the store. They all sold for $17 or less. Sarah Palin, at $29.99, is expected to outsell them all, Greene said.
Alongside Palin, a top political costume choice is no other than conservative talk show host Glenn Beck. His new book, "Arguing With Idiots: How to Stop Small Minds and Big Government" is among this month's best sellers. Whether "you love him or hate him," imitating the controversial political wonk would likely liven up any Halloween party.
