People of Walmart Pokes Fun at Shoppers, but Will it Hurt Sales?

Sometimes the most eye-popping, jaw-dropping things in a store are not the goods but our fellow consumers.

That's the idea behind a new Web site that has become an instant hit making fun of shoppers at Wal-Mart. Shoppers are asked to submit photos to this independent Web site of people in outrageous clothing or extremely dated hairstyles.

"It literally looks as if there is a large rat laying on his head," reads one comment about a man in Texas with possibly one of the worst haircuts in history. Other photos feature a man in a Captain America costume and a goat on a leash.

The message to shoppers: think twice before leaving the house.

Related

WATCH: Marriage Proposal at Wal-Mart

WATCH: Wal-Mart Plans to Build by Historic Site

Wal-Mart Can Build Near Civil War Battlefield

"I don't really care who you are, everybody knows that the mullet hasn't been cool for 20 years," said 23-year-old Andrew Kipple who founded the site People of Walmart with his brother Adam Kipple, 25, and their childhood friend Luke Wherry, 23. "Hey, if you like that hairstyle, that's fine but you also have to understand that people are going to laugh at you."

The site was created the first week in August but after some mentions late last week, it has become one of the Internet's latest hits. There has been so much traffic to the site that the trio has had to search for new server space.

Lynn Upshaw, founder of Upshaw Marketing, said Wal-Mart is an easy target because of its size. He doubts it will do harm to the brand.

"You find [this attire] in the zoo or any public place nowadays," Upshaw said. "It's not a good thing but right now I am not sure it's necessarily going to be a disastrous thing."