Companies across the country responded with celebration to the Supreme Court's decision to legalize same-sex marriage nationwide -- but the most-attention goes to these companies with their quick product adjustments and marketing messages.
Ben and Jerry's announced the renaming of its chocolate chip cookie dough to "I Dough, I Dough." The ice cream flavor will be available in a commemorative pint sleeve at participate ice cream shops for a limited time.
Customers can also purchase the commemorative pint sleeves online for $5, including a coupon for a free pint of ice cream, through the Human Rights campaign with all the proceeds going toward the organization that supports lesbian, gay, bisexual and transgender equality.
After the Supreme Court's announcement, users of the car service Uber noticed that the moving icons of vehicles in the app had rainbow flags trailing behind them.
Messaging app Snapchat offered mobile users two filters with rainbow themes after the decision was announced.
Google's office in the Chelsea neighborhood of Manhattan, its second-largest behind the headquarters in Mountain View, California, dressed up its building signage.
Facebook is celebrating the historic decision by allowing its social media users to put a rainbow overlay on their profile picture by clicking on facebook.com/celebratepride. Founder and CEO Mark Zuckerberg is leading the way.
The Maytag Man's official Twitter account even celebrated with two Maytag men as matching washer and dryer appliances.
Official Twitter accounts from companies quickly changed their Twitter profile images to include rainbows.
American Airlines was among the companies with colorful rainbow images on Twitter.
And Twitter users like Airbnb used the hashtag "#LoveWins."