Queen Latifah is proud of her full figure (headline for her October cover story in People: "200 lbs & loving it!"). Now, the voluptuous singer and actor is bringing her attitude to Jenny Craig.
Latifah joins Kirstie Alley and Valerie Bertinelli as a celebrity spokeswoman for the weight-loss company. But unlike Alley and Bertinelli — who lost 75 pounds and 40 pounds, respectively, with Jenny Craig — Latifah's message will be about a healthy lifestyle and note that losing just 5% to 10% of weight cuts risk for diseases such as diabetes. "We wanted to reach out to people who may not want to get skinny, but may want to get healthier," says Jenny Craig marketing head Scott Parker. "You can love your curves, but we want them to be healthy curves."
Baby, it's cold outside.
To hype Carson Kressley's new How to Look Good Naked series, Lifetime dis sent 160 bra-waving, bathrobe-clad women onto the streets of New York City on Thursday. While the show is about looking good nude, they won't bare all on Lifetime, and they didn't in the so-called March of the Robes, either. With the thermometer below freezing, the women had bulky sweatshirts, long pants and even parkas under their white robes. "You can only be so brave," says Lifetime spokesman Gary Morgenstein. "It's 15 degrees out there."
Talk Super Bowl ads with the Ad Team.
This year marks the 20th edition of USA TODAY's gci Super Bowl Ad Meter, our real-time consumer rating of the game's ads. Because Ad Meter is all about consumer feedback, we'd like your opinions on the best Super Bowl ads of all time. E-mail reporter Laura Petrecca at firstname.lastname@example.org with your picks for our Super Bowl ad coverage.
Super Bowl ad watch.
FedEx fdx is back for the Feb. 3 Super Bowl with a 45-second commercial. Nationwide Mutual Insurance, known in recent years for tongue-in-cheek ads with such celebrities as Britney Spears' ex Kevin Federline, Fabio and former rapper MC Hammer, will sit out this year.
He brought good things to life.
Legendary ad man Phil Dusenberry, chairman of agency BBDO North America from 1986 to 2002, died last week at 71. He was known for memorable and often touching campaigns, including Pepsi's pep "The Choice of a New Generation" and GE's ge "We Bring Good Things to Life."
"He had an ability to touch the soul of every audience he dealt with," former GE chairman Jack Welch told USA TODAY.
"He pitched the ads to me with the (story) boards. He would sing the jingles, and he would whisper them and bring up (his) voice and make them so warm and endearing that even on cardboard they would bring a tear to your eye. He was a very good man."
Dusenberry joined BBDO in 1962 as a copywriter. He also was on Ronald Reagan's 1984 re-election team and co-wrote the screenplay for Robert Redford's 1984 baseball movie, The Natural.
By Laura Petrecca, Theresa Howard, Bruce Horovitz, USA TODAY