Some food products giving the boot to excess salt

"The reality is, some people care (about sodium), and some don't," Walker says. That said, the mission is to cut sodium in all products, she says.

•Chips. In April, Frito-Lay pep launched Pinch of Salt, a low-sodium line with a 30% to 50% salt reduction in its Lay's, Tostitos, Ruffles and Fritos chips. Less sodium is "the No. 1 request from our consumers," says Jaya Kumar, chief marketing officer.

•Popcorn. Orville Redenbacher has rolled out SmartPop Lower Sodium Popcorn with 30% less than regular Redenbacher popcorn. The rest of the Redenbacher line will have sodium cut 15% to 30%, says Stan Jacot, general manager of popcorn brands.

•Baby food. Beech-Nut recently introduced Let's Grow toddler meals with a "no junk" promise. They have 200 or fewer milligrams of sodium per serving, up to 50% less than some brands.

•Salt. There's even less salt in some salt. Last year, Morton Salt rolled out Salt Balance, a blend of salt (sodium chloride) and potassium chloride with 25% less sodium than regular salt.

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