"The reality is, some people care (about sodium), and some don't," Walker says. That said, the mission is to cut sodium in all products, she says.
•Chips. In April, Frito-Lay pep launched Pinch of Salt, a low-sodium line with a 30% to 50% salt reduction in its Lay's, Tostitos, Ruffles and Fritos chips. Less sodium is "the No. 1 request from our consumers," says Jaya Kumar, chief marketing officer.
•Popcorn. Orville Redenbacher has rolled out SmartPop Lower Sodium Popcorn with 30% less than regular Redenbacher popcorn. The rest of the Redenbacher line will have sodium cut 15% to 30%, says Stan Jacot, general manager of popcorn brands.
•Baby food. Beech-Nut recently introduced Let's Grow toddler meals with a "no junk" promise. They have 200 or fewer milligrams of sodium per serving, up to 50% less than some brands.
•Salt. There's even less salt in some salt. Last year, Morton Salt rolled out Salt Balance, a blend of salt (sodium chloride) and potassium chloride with 25% less sodium than regular salt.