"Social networking has increased the size of the soapbox that people can shout from," Deuro said. "I felt it was my responsibility to shout back."
"I consider this show to be one big advertisement that pulls on heartstrings to sell products," he said.
"I understand that we all live in the city of good neighbors and we want to help," Deuro said. "There has to be a better way than letting a TV station and its sponsors use this tragedy to their advantage."
Producers at "Extreme Makeover: Home Edition" offered condolences but have made no commitment to rebuild the Wielinski's home.
"We, like the rest of America, are deeply saddened by the tragic plane crash in Buffalo, N.Y., and our hearts go out to all the families who have been affected," Dominici told ABCNews.com.
"We truly appreciate the effort involved and are always thrilled to see a community coming together to help each other," he said.
But the O'Connor sisters say the point of the group is to raise awareness and compassion more than to get the family a free house.
The group has drawn members from as far away as Arizona, and many who say, "I know someone who was on the plane and I support the idea," Jayne O'Connor said. "It's helping them move through this.
"If they don't get a home makeover," she said, "knowing that they have support and help, knowing people are there for them, that's enough for us."