Marketers use ads to remind customers of their longevity

"There is a nice history about the values of the founding fathers that are true to the organization today," says Pete Woods, vice president, marketing services. "These people had a very strong empathy for their customers. For the last 64 years, our management has talked to store associates about taking care of customers and each other."

ASK THE AD TEAM

Q. Who plays the model on the beach in the Verizon Wireless Friends and Family ad? In the ad, a young kid wants to add her to his "five."

—John W. Fitzgerald, Winchendon, Mass.

A. Australian Anna Vitali, 23, plays the model in the ad, and the beach scene was shot in Australia. The ad promotes the Verizon plan that lets the subscriber pick five phone numbers for unlimited calling. The kid gives his fantasy a shot, but the announcer chimes in that he'll have a tough time getting this beauty's number to add to his list.

Vitali is a model in real life and has modeled for La Perla in Milan, United Colors of Benetton, Australian Jockey Club and LG.

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