Joshua has been taking the bus to his local Whole Foods in New York City every five days for the past two years. This week, he said he'll go elsewhere to fulfill his fresh vegetable and organic produce needs.
"I will never shop there again," vowed Joshua, a 45-year-old blogger, who asked that his last name not be published.
Like many of his fellow health food fanatics, Joshua said he will no longer patronize the store after learning about Whole Foods Market Inc.'s CEO John Mackey's views on health care reform, which were made public this week in an op-ed piece he wrote for The Wall Street Journal.
Michael Lent, another Whole Foods enthusiast in Long Beach, Calif., told ABCNews.com that he, too, will turn to other organic groceries for his weekly shopping list.
"I'm boycotting [Whole Foods] because all Americans need health care," said Lent, 33, who used to visit his local Whole Foods "several times a week."
"While Mackey is worried about health care and stimulus spending, he doesn't seem too worried about expensive wars and tax breaks for the wealthy and big businesses such as his own that contribute to the deficit," said Lent.
In his op-ed, "The Whole Foods Alternative to ObamaCare," published Tuesday, Mackey criticized President Barack Obama's health care plan.
Mackey provided eight "reforms" he argued the U.S. can do to improve health care without increasing the deficit. He suggested that tax forms be revised to "make it easier for individuals to make a voluntary, tax-deductible donation to help the millions of people who have no insurance."
Mackey also called for a move toward "less government control and more individual empowerment" instead of "a massive new health care entitlement that will create hundreds of billions of dollars of new unfunded deficits."
He added that many of the country's health care problems are "self-inflicted" and are preventable through "proper diet, exercise, not smoking, minimal alcohol consumption and other healthy lifestyle choices."
In the op-ed, Mackey outlines Whole Foods' employee health insurance policy. According to Mackey, Whole Foods pays 100 percent of the premiums for all employees who work 30 hours or more per week -- about 89 percent of his workforce.
Additionally, the company gives each employee $1,800 per year in "health-care dollars," says Mackey, that they can use at their own discretion for health and wellness expenses. This money can be put toward the $2,500 annual deductible that must be covered before Mackey says the company's "insurance plan kicks in."
The op-ed piece, which begins with a Margaret Thatcher quote, "The problem with socialism is that eventually you run out of other people's money," has left some Whole Foods loyalists enraged. Many say Mackey was out of line to opine against the liberal base that has made his fortune possible.
Christine Taylor, a 34-year-old New Jersey shopper, vowed never to step foot in another Whole Foods again.
"I will no longer be shopping at Whole Foods," Taylor told ABCNews.com. "I think a CEO should take care that if he speaks about politics, that his beliefs reflect at least the majority of his clients."
Countless Whole Foods shoppers have taken their gripes with Mackey's op-ed to the Internet, where people on the social networking sites Twitter and Facebook are calling for a boycott of the store.