U.S. Airlines Slash Summer, Fall Air Fares

ByABC News
June 25, 2001, 9:27 PM

N E W   Y O R K, June 25 -- The top five U.S. airlines slashed air fares in domestic and international markets todayas they struggle to shore up crumbling revenues weakened by theplunge in business travel.

Atlanta-based Delta Air Lines, the nation's No. 3 aircarrier, paved the way for industry-wide discounting when itlowered summer and fall prices in most of its markets. Delta saidit would offer further discounts on purchases made through itsWeb site.

After Delta's announcement, AMR Corp.'s American Airlines,the world's largest airline, and Northwest Airlines Inc. saidthey would make matching offers.

Houston-based Continental Airlines also said it would becompetitive on its domestic and international routes, while UALCorp.'s United Airlines said it would match Delta on domestic,Asian and certain Latin American routes.

"You usually don't see so many sales in June," said ABN AMROanalyst Ray Neidl. "These seem like they have some teeth inthem," he said.

Delta did not provide details of exact discounts. But in asample fare, the airline said the round-trip sale fare betweenBoston and Los Angeles is $485 and on Delta's Web site would cost$390. A flight from Washington D.C. to Nagoya, Japan would fallfrom $720 to $576 for an online purchase.

Industry experts said the fare discounts did not differsignificantly to last year's sales, but withering businessrevenues have forced air carriers to hold sales open for longerperiods.

"The fare cuts don't change really. This year there is nobreak between the sales," said Glenn Engel, airline analyst withGoldman Sachs.

Biggest Hurt in Twenty Years

The airline industry is grappling with the sharpest revenuedeclines in two decades. Last week, several U.S. carriers warnedthey would post wider-than-expected second-quarter losses as WallStreet analysts downgraded forecasts for the industry's yearlyperformance.

With the weakening of lucrative corporate travel, U.S.carriers have begun courting leisure travelers to offset lossesthrough fare offers, experts said.