Former NFL Greats Rake in Big Bucks During Super Bowl Week

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"Some athletes are better equipped to handle media and communicate the brand's messaging, while others are best served in a "meet and greet" capacity," Dzamba said.

In 2008, Tuchman said he booked former Chicago Bears and Philadelphia Eagles player, William "The Refrigerator" Perry, to play at a golf tournament during Super Bowl week in 2008. But Tuchman needed Perry to leave the golf tournament early because he was booked at another event.

"It wasn't fun trying to stop him," Tuchman said, adding that he was contracted to stay. "These guys come in and try and knock off four or five appearances and then usually head home before the actual game is played on Sunday."

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