Tiger's Sponsorships Might Be in Jeopardy

As golfer Tiger Woods' once-sparkling world continues to crumble around him, the latest news reports suggest that some of his corporate sponsorships are in jeopardy.

His relationships with Gillette, Gatorade and Accenture are possibly at risk, even as Woods' agent, Mark Steinberg, works overtime to salvage the multimillion-dollar deals, according to the Daily Beast.

Steinberg is trying to help Woods save face and wants the companies to state publicly that they "had full faith in Tiger and backed him completely," according to the news Web site, based on comments from people at two sponsors.

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Nike appears to be standing behind the star but Steinberg is having less luck with Gillette, Gatorade and Accenture, the Daily Beast said.

Indeed, Gatorade dropped its "Gatorade Tiger -- Focus" drink earlier this week and initial reports suggested that the PepsiCo Inc. subsidiary made the decision months ago because of poor sales.

But that's just PR, according to the Daily Beast.

"One insider at the company, who asked for anonymity, says that Gatorade seized on the golfer's travails as an opportune time to announce the break from a deal that had already gone bad," wrote Daily Beast investigative reporter Gerald Posner, adding that Steinberg had lobbied intensely to rescue the $100 million, five-year deal.

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Meanwhile, Gillette's parent company, Procter & Gamble Co., might ask to reduce Woods' pay, according to a source cited by the Daily Beast.

Woods' deal, signed with Gillette in 2007, is worth about $20 million, according to the Web site.

Neither Gillette, Gatorade nor Accenture has responded to ABC News' requests for comments.

Nike Stands by Its Golfer

Nike remains committed to its $105 million, five-year deal with Woods, the site reported, possibly, in part, because it contains a $10 million early termination penalty.

The Wall Street Journal, meanwhile, reported that advertisers are taking a "wait-and-see" attitude before making any major changes. Although sponsors are likely to pull ad campaigns featuring the star until the scandal loses some steam, they are unlikely to drop him cold, the newspaper said.

News about the scandal continues to trickle in and sponsors don't want to make rash decisions without having a full understanding of what happened, according to the Journal.

When Olympic swimmer Michael Phelps was caught smoking pot earlier this year, for example, the Subway sandwich chain took its time in assessing the potential fallout and eventually decided to continue its deal, the Journal noted.

Since Woods' sex scandal began making headlines two weeks ago, observers have been closely watching for the response of his sponsors.

Early on, when it appeared that Woods was cheating on his wife with just a few women, four companies -- Nike, Gatorade, Gillette and Electronic Arts -- issued statements of support.

As recently as Tuesday, plane leasing company NetJets reiterated its commitment to Woods, 33.

"Tiger Woods is one of the premiere athletes in the world and we are proud to have him involved with NetJets," CEO David Sokol said.

But as the scandal continued to explode -- the list of purported mistresses has reached 11 and includes two porn stars -- the companies became slower to respond to media calls.

Also, television advertisements featuring Woods seem to have dropped off, according to research firm Nielsen.

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