That is Aerosmith that you're here playing in the background why. Whole company have to do with one of America's best rock -- I'll tell you is Joey Kramer -- -- grammar. And he's not only a hall of... See More
That is Aerosmith that you're here playing in the background why. Whole company have to do with one of America's best rock -- I'll tell you is Joey Kramer -- -- grammar. And he's not only a hall of fame musician he also runs a copy company called -- and -- it's so great to have you. And you brought it and you brought some copy for me this sample I did which it's perfect time -- -- yes it is. How many cups of copy you have every day alone. I can't say -- you know until in the way -- and it depends on how to -- us. It's funny because right before we get -- -- you told me the later in the day. The last copy you're gonna break and I that I had treatment and opponents have to -- mill cleaned like a baby yeah I think. So rock and roasted wiping into the copied business when your party in this world start musician while. You know it's a completely different thing it says something else that I have a passion for my whole life. Since I'm a little kid and we have a passion for something. It usually turns out good if you you don't want to turn into a business or were created whatever direction and gone when it. And the coffee company is kind of blowing up I didn't expected to be where it is. At this point in time we only went into retail stores as of last August. But. Where -- like you know Stop & Shop and Roche Brothers and -- for Brothers and he's got -- Costco. And it's going real well and I love coffee that's the. Bottom line if you think you got into when you're -- kid when was your first cup of it. I would say problem -- -- thirteen or 1413 airports it probably. I was thinking that when I was a kid my dad used to speak my sister and I cups of -- when we're like I've -- -- -- my mom just look that much different when you're kid and when I was a kid yet totally. So how -- you actually involved in the business side of this well -- registered name slapped -- There one thing that I really like to accentuate a people it is to the public is that I'm not just another celebrity putting my name on a product. To make money. That's not what it's about for me that's not what it's ever been for about -- -- the same win -- my music you know the reason I think that we're still around after all these years. Is because we've withstood the test of time. And coffee is. You know like -- -- if it's my passion. And I'm hands on. With everything that goes on and the company -- hands on -- cup of coffee myself. You -- -- cup of coffee myself because when a batch of these comes out and atrocious. They send it to me I -- -- myself to my house. And I should I send back you know my either yea or day. And when you say you -- it that means you try -- I stay I try I tested nothing goes out until I tested. And I'm very hands on role in decisions on the CEO of the company. I'm very hands on those decisions -- Connecticut's decided whether it's merchandise coffee packaging whatever on their all the time -- visit -- facility all the time. And I'm hands on my company it's my baby and I can't put my name -- something in and -- it's going to be. You know the best quality of their -- -- all the stuff that goes along with it because of where I come from and Hawaiian -- The bottom line is that it's still. A really good cup of coffee it's really good Gorman a coffee. -- -- -- -- -- -- No not yet not yet not yet we couldn't makes it with something at a show maybe. Creek could we could. I mean how involved has Aerosmith gotten as a group in this are they are they are they behind you are they are they -- a mom I'm sure the plan -- -- But this is completely my baby you know it's it's something completely outside abandoned. You know I'm and I'm enjoying it it's it's fun and usually when you have fun doing something that comes out well. -- comes out very well and this is organic yes oh yes absolutely. How important is it in the -- -- right now to be organic and to have that extra added component. While I. That's very important I think -- there's a lot of people out there. I think it's important I don't think that people really realize what kind of coffee -- drinking and in the morning or whatever time today. And the ability to have your coffee a whole lot better than it really is is easy but the learning curve. Which is what I'm trying to get involved and to show people that they can buy a coffee like rocket or roast and for the same the same price or something that priority drinking but it's much better coffee just a question of getting people try it. And I know that once I get people to try it they'll be back for more. A lot of people are trying Starbucks as well as -- -- -- yeah. How do you feel about that how do you see Starbucks are they the competition would you ever drink a cup of Starbucks -- I don't drink Starbucks coffee because now that you're asking -- really care for. Answer I think there's -- for me for -- my case. It's a -- burned and doesn't have to change things for me I don't my coffee is not like that. I don't care for that and they are the big guy. On the block you know there's no there's no denying that if they came Hewitt said Joey will want to sell your -- -- our stores what you say. You know like I guess everything is negotiable. At a price. You going to -- -- at a price all. I don't -- -- -- Ottawa I don't think this much that I would do it -- two. Go against the quality of -- -- for your sacrifice if you will. You know what it is -- I'm doing it's my company it's my baby I'm really proud of it I'm not I'm not willing to -- sell out just to make money. It's not about that for me. Joey Kramer so nice to me help thank you this is great copy. I need Milken mine which is under the table which is why didn't put an Angel -- and make sure we had a conversation -- -- -- -- -- making my copy her make sure they taste great thank you for joining -- for Harlem and have a great day thank you rocket in roasted when Kelly Kramer.
This transcript has been automatically generated and may not be 100% accurate.