Blockbuster Rings Up 'This Is the End' as Final Rental

The last movie ever rented at a Hawaii Blockbuster store came with a fitting title.
0:41 | 11/12/13

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Transcript for Blockbuster Rings Up 'This Is the End' as Final Rental
Well there was something of an irony about the final in store rental at a blockbuster video wall but a handful of franchise blockbuster -- you may have heard have. Now officially closed their doors we'll get this the final rental was made in Hawaii at 11 o'clock Saturday night. No fewer employees pose for a picture with their very last customer to get this his video selection the appropriately titled this is the end that. Starring seven -- -- and James Franco appropriate indeed. Just a question once he's -- watching the video -- -- closed -- That's a great question right now in LA -- -- obscenity go to my local blockbuster he's even those who promotes.

This transcript has been automatically generated and may not be 100% accurate.

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