Transform Your Home into a Palace

One Kings Lane Co-founder talks simple tips to take the stress out of decorating.
3:00 | 02/20/14

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Transcript for Transform Your Home into a Palace
It is good to be king -- when your company is valued at almost one billion dollars. Online home decor retailer one king's plane is revolutionizing the way that we shop for our homes. And how are they doing what -- when -- co-founder and chief merchandising officer Susan Feldman Suzanne so nice to see you see to have your company turning five and ten a month -- tide flats and having fun it -- wild ride trio insisted. It's been in saying that. Good kind of you're story's so interstate because you started out you start at New York. You were in the fashion in history. And then you move to LA and and figured out that you needed to decorate -- hoping. -- stores in Los Angeles but not online experience five years ago was pretty dismal. And you know really saw an opportunity -- get in there and make it -- excited and really disrupt. The space -- you -- this opportunity you thought. Here's an idea -- could make work and you actually did what do you think it was. It -- Kingsley that you did that made it it's so successful. I think in it's it's Anderson entrepreneurs -- people of great ideas all the time but I think it's all about the acts -- in and I think you know from the very beginning from building in the brand rated the logo. Going now finding great merchandise you know getting saturated merchandise and presented in a really beautiful and simple way created a really new experience for people shopping for products for their home and -- -- made -- -- we did all the heavy -- for people basically the flash sales. We're marketed beautifully it was very it's a very appealing thing you brought some of the items today from the what -- can only -- just a little but I mean we have this funny that you want to -- Zelaya have 2000 knew -- Of the day is this is just a very -- -- -- and we sell everything on the site from really can't take candles of furniture and everything in between so. This is exciting and some of this product here -- from two of our own product lines that it once this year she knew that in a battle lines one is up from our -- -- male lions beautiful. Throw great bedding products and decorative pillows from our solid in line and this is really fun this is from one of our emerging artists it's it's something that we really like to try to do is help promote new businesses and new artists and things like that -- this has become a really fun part of our business in the art world. For people who are new to designing their homes and it's interesting because you're black background was passionate -- -- -- -- -- -- design but. For me. When I go out and buy anything -- my home it's it's overwhelming because you think well if I'm gonna buy this pillow. I'm committing -- a whole look. In my -- I think I think you know. You should feel good here -- good companies like everybody sort of feels the same way so I think that's -- things we try to do and why we have been successful is we've contextualize. You know. All this product that's available for your home and -- you can take it what you can do with it and try to help people understand that. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Layer and then -- it's really -- process that you continue to build on but. I like to think about color scheme and I think that's a good place to start. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Doing inexpensively -- expense -- I think is a great person a -- think you should definitely invest in some foundation pieces and things that you know you feel good about for awhile -- -- -- counts for something like that for editing. You know decorative pillows and accessories things like that have fun with that you know and -- about -- time. Susan Feldman one Kinsley thank you so much for joining us safe travels back to LA -- and you have to wake up as early this morning I guess you're hearing you are -- different. -- it takes so much season.

This transcript has been automatically generated and may not be 100% accurate.

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