It's not just Hyundai trying to lure customers into its dealerships. Dodge dealerships across the nation have reportedly offered two-for-one sales, by which they will sell you a second car for as little as $1.
"It's dramatic and noticeable and a real conversation starter, but it's still within their brand image of being affordable," said Griner.
This is just another way to get creative -- or some say desperate -- to sell cars.
It may seem like advertisements already take up every inch of free space, but Spirit Airlines has found yet another spot to place company logos and increase profit as the airline industry struggles to survive.
The airline has put Bud Light logos on its employees' aprons, upsetting flight attendants who argue that they are being treated like "walking billboards."
"I think you're going to see more and more brand affiliation and brand alliance anywhere you're selling space," said Griner. "Especially for discount airlines."
"It's something people have been complaining about for years -- that advertisements are everywhere -- but the economic trends will give airlines even more reason to put product placement pretty much anywhere they physically can."
The Associated Press contributed to this article.