Chevrolet is trying to embrace the buzzy attention its awkward World Series MVP presentation earned on Thursday night.
After the San Francisco Giants defeated the Kansas City Royals in Game 7, Chevrolet "Zone Manager" for Kansas City, Rikk Wilde, presented pitcher Madison Bumgarner with the MVP Award as well as keys to a Chevy Colorado.
Seemingly breathless and reading occasionally from notes, Wilde told Bumgarner in front of cameras: "At Chevrolet, we have also been proud of the latest and greatest technology in our truck lineup, which is the all-new 2015 Chevy Colorado. It combines class-winning and leading, you know, technology and stuff with Wi-Fi powered by On-Star."
Needless to say, the video went viral overnight.
Wilde was chosen to present the award because he is a lifelong baseball and Kansas City Royals fan, according to Chevrolet.
Chevrolet, a General Motors brand, embraced the Internet memes that use the phrase "technology and stuff," including its ChevyTrucks Twitter account.
"We engaged our truck customers online and that’s the beauty of social media," Chevrolet spokesman Michael Albano told ABC News. "We took what was a live TV moment and turned it around to a two-way conversation with truck customers around the world."
"His team had just lost Game 7, which can be emotional for any sports fan. He’s an authentic guy, which represents the brand well," Albano said. "What he said was accurate: the truck has technology and stuff."
"A lifelong Kansas City Royal fan, Rikk was still a little emotional over the outcome of a tremendous seven game series," Chevrolet said in a statement. "We believe baseball fans in Kansas City and elsewhere can relate with Rikk's authentic emotions. While not perfect, Rikk did have his facts correct, the Colorado does come with a lot of ‘technology and stuff’.”