Mendillo says he wants to pay off his student loans and creditors have been hounding him.
"Ted Williams is a good example," said Nicol. "It used to be 15 minutes of fame on television and now it's 15 seconds of fame on the Internet. I'll be interested to see where this goes."
Amanda Schupak, 29, of New York City, says she has no idea what her friend Rowin will do with his purported windfall. "But I imagine it will involve DVDs and action figures," she said. "Lots of action figures."
Rowin has written for Comedy Central's "Night of Too Many Stars." He is the head writer and director for ESPN.com's, "The Pretty Good Sports Show," and contributes to The Onion.
But most just know him as a witty friend.
"I think Craig is a genius and funny," said Lauren Wiener, 30, a New York City teacher and longtime friend of Rowin. "I don't know what will happen, but the Internet is a mighty powerful thing."