Louis Vuitton on Artist's Darfur Project: Bag It

If Paris Hilton can garner thousands of headlines and photographs with a trendy Louis Vuitton purse and a pint-size pooch, surely another newsworthy figure can do the same, right?

That's what Nadia Plesner was thinking when she designed a T-shirt featuring a "pimped-out" Darfur victim holding a Vuitton handbag and a dog bearing a striking resemblance to Hilton's beloved Tinkerbell.

"I wanted to try to portray how distorted it is, how parts of the media prioritize between small and big world news. Even with the terrible genocide going on in Darfur, Paris Hilton is getting most of the attention," she said. "If all it takes to make the front page is a designer bag and a small dog, maybe it's worth trying that for the people who really need attention.

"Everyone knows the image of starving black child, but we've seen it so many times that we don't really respond to it anymore," she said. "It was a test to see how the media reacts if you 'pimp the victim.' I think it worked."

Plesner, a 26-year-old Danish art student and member of Designers for Darfur, was planning to sell the T-shirt online to raise money for victims of the Sudanese crisis. She didn't anticipate getting involved in a crisis of her own -- a costly legal battle with the world-famous French luxury retailer.

In February, Louis Vuitton sent Plesner a cease-and-desist letter. Plesner declined to stop production of the T-shirts and posted the letter on her Web site. Last month, Louis Vuitton fought back, filing a copyright infringement lawsuit against her that gets more expensive by the day.

"Originally, they wanted $7,500," said Designers for Darfur founder Malcom Harris, who's defending Plesner's project. "After she placed the cease-and-desist letter on her Web site, that went up. Every time she uses their name on her Web site she's charged an additional $7,500 a day. So at the current rate, she's being charged $20,000 a day."

In its cease-and-desist letter, Louis Vuitton alleges that the bag featured in Plesner's T-shirt is "confusingly similar" to "the Louis Vuitton Monogram Multicolore Trademark, a collaboration between Marc Jacobs, the artistic director of Louis Vuitton, and Takashi Murakami, a well-known contemporary Japanese artist."

The letter continues, "As an artist yourself, we hope that you recognize the need to respect other artists' rights and Louis Vuitton's intellectual property rights."

ABCNEWS.com's calls to Louis Vuitton for comment were not immediately returned Monday. But Wednesday, Louis Vuitton representative Victoria Weld addressed the lawsuit's specific claims, saying "This issue is about the brand and core values of Louis Vuitton which we need to protect. In terms of the preliminary injunction claim and the claim on the merit, Louis Vuitton is only asking for symbolic Euro."

Weld declined to comment on the daily charges cited by Harris and Plesner.

Plesner isn't the only artist to use Louis Vuitton's logo and accessories to make a statement. Last weekend, artist Peter Gronquist opened a solo show at a Los Angeles gallery featuring his $4,500 Louis Vuitton electric chair -- a wooden electric chair printed with the company's monogram and outfitted with Louis Vuitton buckles for wrist and ankle straps. Gronquist's works also include a chainsaw embossed with Fendi's logo and a machine gun clad in Burberry tartan.

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PHOTO: Jodie Foster and Alexandra Hedison attend the Wallis Annenberg Center for the Performing Arts Inaugural Gala presented by Salvatore Ferragamo at the Wallis Annenberg Center for the Performing Arts, Oct. 17, 2013, in Beverly Hills, Calif.
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