What you see is not always what you get with Hollywood. But with a good publicist behind a beautiful face, celebrities can tweak any bad photo angle, poor decision or inopportune moment to work to their advantage.
In what seems like a second dosage of "The Devil Wears Prada" (by former assistant Lauren Weisberger about working for Vogue editor-in-chief Anna Wintour), celebrity-publicist-turned-writer Robert Rave has penned his debut novel, "Spin," on the lives of the "puppet master" publicists behind the scenes of celebrity's relationships with the media.
Although Rave, 35, told ABCNews.com, "It's definitely a novel, not a memoir," critics are already speculating whether the book resembles his stint as assistant to PR queen Lizzie Grubman in New York City.
"A lot of the characters are an amalgamation over the course of years working in publicity and in other fields," Rave said. "'Spin' means there are three sides to the truth: your side, their side and then there's the truth. 'Spin' is somewhere in the middle, depending on who you are spinning to."
The main character, Taylor Green, is a Midwestern-bred young man who ventures to New York City without a clue as to what he is doing when he stumbles across the city's most infamous public relations ice queen, Jennie Weinstein. Green starts working for Weinstein's firm and begins his "descent into darkness" as drugs and alcohol, the pool of freebies and the stakes get higher.
"In this situation, can you come out completely unscathed?" Rave said. "Unscathed, maybe. Unchanged, definitely not."
Rave said the novel is not like "Prada" in which there's a happy ending, but a lot of the questions, such as "How much is too much?" and "How far would you go to keep your job?" resound in both books.
And in Rave's own experiences, and in hearing stories from friends in the business, he found not all celebrities are as manipulative as Weinstein or Miranda Priestley in "Prada."
"Jennie is sort of an archetype, a deliciously evil character," Rave said. "But really, most of the celebrities I have come across are the complete opposite."
Here's a look at six reputed celebrity bosses from heaven and hell.
The only thing longer than supermodel Naomi Campbell's list of modeling accomplishments is her list of anger management issues when it comes to her help. In 2000, the now 39-year-old pleaded guilty to assaulting then-assistant Georgina Galanis with a telephone in a hotel room and threatened to throw her out of a moving car. In 2005, Campbell allegedly slapped another assistant and beat her around the head with a BlackBerry. In 2006, Campbell's housekeeper claimed she was assaulted with a jewel-encrusted cell phone. And again, in 2008, Campbell was arrested outside Heathrow Airport in London for reportedly assaulting a police officer after one of her bags had been lost. More recently, on August 3, 2009, an Italian paparazzo is claiming Campbell slapped him across the face with her purse, resulting in facial scratches and his left eye damaged. Campbell's rep denies the claims and so far, no report has been filed.
Kimora Lee Simmons