Us Weekly Editor: 'I Care' About Celebrity News

So when Britney Spears goes out for sushi it qualifies as news?

"The word 'news' means something different to us than other people, for sure, but just going out for sushi — I don't know if that qualifies as news," he said. "That's like a 'just like us' picture maybe. Britney getting sushi is not a cover story."

He says that the people who get the most coverage are simply asking for it, in the places they go and the things they do. And as proof, he points to mega-stars who do manage to maintain private lives.

"You know, the thing is, there are some celebrities that absolutely get it," Grossman said. "One of my favorite celebrities is Matt Damon. He's smart enough to not live in certain parts of Los Angeles and to not go in places where celebrities are always having their picture taken and he didn't marry another celebrity and he's the kind of person that has it all. You can look at him and say it is possible."

By midweek Min and her staff had settled on a Mariah Carey cover.

"It's cute — showing enough body, looks great, but it isn't too skanky," said Min.

'People Think They Really Know You'

There were no hard feelings from "The Hills" stars Montag and Pratt. In fact, they showed up to have lunch in a conference room, holding court like prom king and queen visiting the yearbook staff.

"The Hills" is an unscripted soap opera following a group of 20-somethings through often mundane life in L.A.'s fashion industry. MTV has perfected this genre, turning photogenic unknowns into stars by editing their every flirtation and spat into glossy high drama. When the show first caught fire with young women, Us Weekly poured on the fuel.

Pratt says that he and Montag consider themselves to be entertainers.

"I mean, we entertain people on a weekly basis … they either love us or hate us," he said. "They're affected emotionally about us."

"I think reality shows are harder than being in a film sometimes," Montag said. "It's not as easy as people would think. Or else everyone would do it!"

What's the best part about their newfound fame? Special treatment at the airport, the two agree.

And the worst part?

"People thinking they really know you, you know, when they really just see minutes of us, seconds of us and read a line or two," said Pratt. "It's like, you don't really know us, we didn't grow up together, you know nothing about us. You only know what you read or are told."