Good Morning America: Jon and Kate Gosselin's Marriage On the Rocks Says People Magazine

Kate Gosselin, who is also promoting the family's latest book, "Eight Little Faces," following their bestselling "Multiple Blessings," also has spoken about the current scrutiny of her marriage on the "Today" and "Rachael Ray" shows.

All this talk is likely to have a positive effect on both the book and the reality show, as singer Leann Rimes must have discovered when Us Weekly reported she was having an affair with actor Eddie Cibrian a week before their movie "Nora Roberts' Northern Lights" aired on Lifetime.

The television movie drew 4.5 million viewers, making it the network's most-watched movie so far this year. It was no doubt assisted by tabloid rumors that Rimes and Cibrian's steamy love scenes were more than just good acting.

Stories like these can actually work in a celebrity's favor, whereas the average Jill or Joe caught in an affair is more likely to be fired. Moreover, the timing for dropping a bombshell is no accident, either.

It's designed to get us talking and -- celebrities hope -- buying their books, seeing their films and tuning into their shows.

"Once you become a public figure, everything in your life is a business," Ian Drew, editor at large of Us Weekly, told "It's Superstar Inc. Thus, everything you do is timed toward how you can make money off of it. People that say otherwise, to protect celebrities, simply don't understand how the business works. Everything is done by choice and with careful planning, including supposed reactions. Like the old song, you've got to use what you've got if you want to get ahead."

No Stigma for Jennifer Aniston Posing Nude

These days, celebrities literally bare it all. Promoting her film "Marley and Me," which opened Christmas Day, Jennifer Anniston wore nothing but a man's tie on the December cover of GQ.

When her films "The Reader" and "Revolutionary Road" hit theaters, Kate Winslet appeared on the December cover of Vanity Fair, her hair teased into a 60s style, wearing only a white overcoat and platform heels.

"The stigma about nudity does not exist anymore," said longtime Hollywood publicist Howard Bragman. "You can find nude pictures of almost every male and female celebrity on the Internet, and most of them are real. Paris Hilton became famous not in spite of but because of a sex tape. Kim Kardashian became known for a tape. Younger people don't judge that issue."

"Sex sells and stars know it," Drew said. "And keeping up their profiles is how they get those roles. You gotta be hot or nobody wants to hire you."

Eric Dezenhall, a Washington, D.C.-based crisis management expert and author of "Damage Control," is uncertain of the payoff for celebrities who show skin.

"It's really the kitchen-sink approach," he told "Nobody knows if it will have an impact. You know if you don't try, it certainly won't. So, you throw the kitchen sink at it."

Dezenhall said a lot of things celebrities do is driven by their personalities and egos and not by their publicists and managers.

"Don't assume that they're getting advice or that they are listening to it," said Dezenhall, who added that he works with fewer celebrities than he used to. "A lot of these folks are doing what they want to do, because it's often just an extension of their natures."

When it comes to disclosing personal information or dropping titillating news, it's only natural that it occurs when a celebrity has a new project.

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