Americans Sleep (And Do More) With Dogs

The Simmons Beautyrest mattress — with its patented individual pocketed coils — is now available in three doggie sizes, and can be dressed up in specially fitted sheets to match your breed's coloring, from chocolate Lab to black-and-white Dalmatian.

Simmons has teamed up with Pet Goods Manufacturing & Imports to bring your furry friend a good night's sleep — and soften the blow that comes to any creature that's asked to leave the bedroom.

The mattress, with iron bed frame, is an exact replica of the human variety. And vinyl liners of all sizes are available — if either your kid, your spouse or your dog still has accidents.

Canine-Coordinated Fashion: Remember when it was cute to tie a bandana around a pooch? Then came the novelty outfits — doggie reindeer antlers for the holidays, bow ties for the Chippendale in your Airedale.

Then celebrities got into the picture. Society columnist Cindy Adams is among the most famous for dressing her Yorkies, Jazzy and Juicy, in matching mink coats.

In no time, Gucci began offering $250 black leather collars with the brand name featured in silver block letters, and Chanel offers silver and gold canine accessories so that on Oscar night, you and your Pomeranian wouldn't clash.

Now, everyday clothing for everyday dogs is becoming an everyday reality. According to Pet Business Magazine, pet outfitting is a $15 million business.

"It's just practical," says Sue Shaw, who operates Waggin' Wear boutiques in New York and New Jersey. She says doggie "microsuede" rainwear lined with pima cotton constitutes 75 percent of her sales.

"If you live in a small apartment or you go to the store, you don't want to arrive and have your dog shake out and get everyone wet," Shaw says. "Kiss that damp dog smell goodbye."

If it's really important for you and your dog to wear matching attire, Land's End may have the answer. The retailer now offers several lines of sweaters in in adult, child and infant/toddler sizes, as well as five canine sizes

Imagine an idyllic Christmas with every member of the family — Fido included — sporting a festive reindeer sweater. Now that's a holiday photo.

Snout-to-the-Wind Comfort: You're one lucky dog if you can hang your furry head out of the car window and enjoy the big open road. Now your rolling Rover can cruise in extra comfort with the Raffariginal Doggie Headrest.

This patented, $20 clip-on cushion fastens to any car door, offers protection against minor snout injuries, and — as an added bonus — acts as a blotter, to help keep your car upholstery dog drool free.

Barking Translation Services: What would your dog say if he could speak? "Don't knock drinking from the toilet. You don't know what you're missing."

Time magazine named Bowlingual, from the Takara manufacturing company, on its list of "The Coolest Inventions of 2002." It's a radio microphone that attaches to your dog's collar and supposedly translates his yelps, snarls and growls into phrases like "I'm lonely" and "How boring." The gizmo, developed with animal behaviorists, is already a big seller in Japan, where it retails for about $100. Later this summer, an English edition will be available.

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