1964: Enter Mr. Whipple — He appears for more than 20 years in TV, radio and print advertising. The real George Whipple was the president of the Benton & Bowles advertising agency, which came up with the "Please, don't squeeze the Charmin" ad campaign. He sold the rights to his name to Procter & Gamble for $1. Dick Wilson, the vaudeville veteran who portrayed Mr. Whipple on TV, later recalled his agent calling him about the project. "My agent asked me, 'What do you think of toilet paper?' And I told him, 'I think everybody should use it.'" For his role in making Charmin the No. 1 toilet paper in America, Wilson's salary grew to $300,000 a year, and Procter & Gamble promised him a "lifetime supply" of toilet paper. 1973: The Johnny Carson Toilet Paper Scare — Johnny Carson makes a joke about the United States facing an acute shortage of toilet paper. This prompts viewers to run out to stores and begin hoarding. Carson apologizes the next day for causing the scare and retracts his remark.
1991: Covert TP — The U.S. military uses toilet paper to camouflage its tanks in Saudi Arabia during the Gulf War. 1995: The Great Toilet Paper Caper — A Philadelphia city employee is charged with stealing $34,000 worth of toilet paper from Veterans Stadium just before an Eagles football game. The accused, Ricardo Jefferson, was fired. City spokesman Tony Radwanski said: "We don't really know how long this was going on. We only looked at a 10-month period from October 1994 to August 1995, but man, he really wiped that stadium clean."
1999: Paperless Toilet — Japanese inventors unveil the paperless toilet. The device washes, rinses and blow-dries the user's bottom with a heating element.
2000: Men Are From Folders, Women Are From Wadders — A Kimberly-Clark marketing survey on bathroom habits finds that women are "wadders" and men are "folders." Women also tend to use much more toilet paper than men.
Buck Wolf is entertainment producer at ABCNEWS.com. The Wolf Files is published Tuesdays. If you want to receive weekly notice when a new column is published, join the e-mail list.