Two months after pop star Ariana Grande made headlines for being caught on camera allegedly licking doughnuts and saying she hates Americans, the 22-year-old says she has learned from the very public incident.
“I think one of the biggest things I learned from that was what it feels like to disappoint so many people who love and believe in you,” Grande said today on “Good Morning America.” “And that’s an excruciating feeling.”
“You have to remember that your words, your actions, have, you know, ramifications and you have to really think about what you’re about to say and do because it’s important," she said. "It’s important to so many people."
The “Break Free” singer labeled the incident the “doughnut fiasco” in a four-minute YouTube video apology she posted in July, just days after TMZ released the footage of Grande and friends at a California doughnut shop.
Speaking about the incident for the first time in a live TV interview, Grande apologized again, calling herself “human.”
"My behavior was very offensive and I apologized," Grande said. "There’s no excuse or there’s nothing to justify it."
“I think that as human beings we all say and do things that we don’t mean at all sometimes and we have to learn from it, I mean, it’s part of our process,” she said. “We have to learn from our mistakes and that’s how we grow.”
Grande has moved on to her next project, a new fragrance, ARI by Ariana Grande, that marks her debut foray into the fragrance business.
“It’s really sweet, you know, there’s a little bit of marshmallow, a little bit of raspberry,” she said of the fragrance, adding that its creation was "just like music."
“I’m fairly new to the fragrance industry, I guess, but it is kind of like making a song,” Grande said. “You pick a bunch of different notes and they can either make like a really pretty chord or an ugly chord and it smells awful or it smells great."
The fragrance has been released in coordination with a social media campaign, #BeYou, that Grande says has an important message for her fans to hear.
“The “Be You” campaign is all about being yourself and embracing who you are and sort of just, you know, being you, I guess,” Grande said. “Sometimes it can be hard to be yourself in a world where there are such high standards and people tell you you have to be a certain kind of beautiful or, you know, only one type of body is being glorified in the media or something.”
“’Be You’ is really about inspiring others to feel comfortable in their own skin and embracing yourself and it’s okay to feel confident and be you,” said the singer, who also plans to release new music this week.