If you haven't seen much of Charlie Sheen lately, you haven't been looking.
From television, to Twitter, to even his own Web show, the "Two and a Half Men" actor seems to be everywhere, proclaiming to everyone that he's "winning."
"It has caught on like an absolute global wildfire," Charlie Sheen said on his Web show.
Like some coaches say: Winning isn't everything, it's the only thing.
Since CBS cancelled the rest of the season of his hit show, Sheen has been everywhere in the media, including an extensive interview he gave to ABC's Andrea Canning.
CLICK HERE to watch the full "20/20" special: "Charlie Sheen: In His Own Words."
Sheen streamed himself this weekend on the Web on Ustream with "Sheen's Korner," a 50-minute homespun take-off of sorts on a baseball post-game show.
The online show drew in about 150,000 viewers at its peak.
"Charlie Sheen's Internet show really made 'Wayne's World' look like 'Masterpiece Theater,'" Hollywood publicist Howard Bragman said. "It really shows that he does need writers, contrary to what he believes."
CLICK HERE to See Charlie Sheen's Celebrity 'Cabinet'
The string of media interviews has produced catch phrases that have become part of popular culture.
There are enough new coinages in Sheen-speak to inspire a Rosetta Stone box, from "tiger blood" to "chipped warlock fangs."
"Saturday Night Live" teed off on Sheen and his rant-tastic week in an opening sketch and "Weekend Update" anchor Seth Meyers picked apart that Sheen-but-not-heard-before lexicon.
"Winning: doesn't seem to mean the same thing anymore?," Meyers said.
It's the biggest media blitz by a Sheen in 60 years, when a Catholic archbishop named Fulton J. Sheen had a primetime show that out-rated even Milton Berle's.
One of that show's fans was a gifted actor-to-be named Ramon Estevez, who, in the bishop's honor, would take the stage name Martin Sheen, Charlie Sheen's father.
"We are talking in this telecast on temptation," Fulton J. Sheen said on his show.
To most ears, that still sounds a lot more like "winning" than this part of a poem Charlie Sheen read during his webcast:
"Where the worms of freedom have all gone insane/I plucked them or sucked them from the heart of my brain," he said.
ABC News' Ki Mae Huessner contributed to this report.