The cast of "Downton Abbey" is embracing what they've dubbed "water bottle-gate."
Earlier this week, the show released promotional photos for season five, with one garnering the most attention as it showed a modern-day water bottle on the mantle behind the Earl of Grantham, who is played by Hugh Bonneville, and Lady Edith Crawley, played by Laura Carmichael.
The show takes place in the 1920s.
The cast then posted a photo to the show's Instagram with everyone holding water bottles.
The new photo was an effort to promote Wateraid, a UK charity that works to bring clean water to those without it.
PBS, the network that airs "Downton Abbey" in the United States, didn't respond to ABC News' request for comment. The photo was later removed from the network's website, while some fans have speculated whether the snafu was a publicity stunt.