Blake Lively is hungry and "not just for enchiladas," the actress writes in her premiere "Letter From the Editor" for her website Preserve, which launched today.
"I'm hungry for experience," she writes. "Sitting down to write this editor’s letter has been the hardest thing I've done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat."
But she is going to attempt to do just that.
"I've been fortunate enough to travel. I've been all over the world and all over this country," she continues. "I've walked, listened, and gathered my way through countless incarnations of 'Main Street, USA.' There's so much life teeming in every pocket of this country. There are people creating magic with their bare hands. Creating things that land at the amazing intersection between art and function ... I've found that when approached with a curious spirit, people are kind. They’re generous, they answer - if asked. They'll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard."
The wife of actor Ryan Reynolds and former "Gossip Girl" star adds that the stories these people around the world have to tell are the foundation of Preserve.
"Here at Preserve, there are people, stories, essays, videos, and goods that hopefully inspire your home, your style, and your tongue. There's expensive stuff. Inexpensive stuff. And everything in between. But their value, that’s up to you," she writes. "The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and -above all- a place to showcase the power of imagination, ingenuity, quality, and (simply put) people."
Lively adds that "Preserve is a creative space. An indulgent space. A space for pleasure and fun. But also a space for knowledge. A space that honors both tradition and innovation—a space that honors the future, while having a love affair with the past..."
She's not without a little humor though.
"In essence, what we're really doing at Preserve isn't making jam, but creating a space in which we attempt to preserve elements of what makes life beautiful to us," she writes. "As for how we operate, we haven't looked at Preserve as a new website, but rather as a new avenue. A sort of greatest hits of 'Main Street, USA.' While the whole world races to keep up with technology, we may tighten our laces and join the race, but our end goal is to preserve what's already there."
She does write that "Preserve isn't me."
"It's a handful of the most dedicated, soulful, wise, patient people I've ever had the honor of working alongside. People who've filled the pages of this site with a force of passion, talent and integrity. I'm grateful for our countless late nights building a home out of pixels, light, and imagination," she writes. "We have a true team at Preserve ... I won't push you into severe eye roll motion by calling our team a family. However, I will say that although we may be tightly knit, there will be no one more influential to the direction of Preserve than you."
She closes by adding that "Hoping you take this trip with us. (Or at least lie and tell others it was awesome...)"
The letter was signed "Blake."