Inside a posh New York City studio, a team of stylists work to turn a 8-year-old girl into the perfect Madonna lookalike. Nearby, another little girl was getting made up to look like Katy Perry. Another would become Taylor Swift, and another would transform into Cyndi Lauper.
Playing dress-up used to involve princesses or superheroes, but today, kids are dressing up as pop stars.
These pint-sized models, both boys and girls -- some of whom are still in kindergarten -- are going to extremes to pay homage to the stars they adore.
Call it "stage kids 2.0" -- the youngest generation chasing fame.
"I started modeling at age 2 and a half, so I've been in it," said JP Vanderloo, now age 8.
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They flock to photographer Tricia Messeroux, who transforms kids into pint-sized doppelgangers of Hollywood stars. She and her team of stylists will study red carpet looks from major awards shows -- The Golden Globes, the MTV Video Music Awards, the Grammys, the Oscars.
"We are watching the red carpet so we are trying to see who's going to show up," Messeroux said, "[or] if they have a funky pose and all that creative stuff I'm looking for."
The team dresses the young models in hand-stitched copies of red carpet fashions, and designs the kids' hair and make-up to match signature celebrity looks. Messeroux takes pictures of the kids done up in their Hollywood glam and has them mirror poses from their celebrity twin. Messeroux posts the photos of the kids side-by-side with their Hollywood doppelgangers on her website, "Toddlewood."
Parents hope the photos give their kids more exposure and boost their chances of getting discovered, which is why they do it for free. Even if it is a long shot at fame, Messeroux's glossy images have gone viral on BuzzFeed and "Access Hollywood."
"We are getting requests from every which direction, from Dubai, Australia, New Zealand, I mean people from everywhere are sending me emails," Messeroux said.
This might seem like a familiar tale we've seen played out in reality shows such as "Toddlers and Tiaras" and "Dance Moms," where families will do anything to be in the spotlight. But these makeover sessions are less about the stage moms, and more about the stage kids.
"My daughter is the one driving me," Heather Kirk said. "That's her passion. She was dancing at 18 months around the house and was clapping. I realized that's what they like to do. I enrolled her, she's been dancing since."
Kirk's daughter Erin, who is now 6 years old, was selected to undergo an extreme makeover to be turned into Katy Perry.
"Erin is full of sass," she added. "She loves her independence. Confident little girl."
Getting selected to model for Messeroux is very competitive. Erin beat out 300 other kids for just 12 spots for a recent Toddlewood.com photo shoot.
While they were getting made up, the kids also seemed to be carefully plotting their next career move.