Lady Gaga may have outdone herself.
The singer known for her outrageous outfits arrived at the 53rd Annual Grammy Awards concealed in a giant egg that was carried onto the red carpet by several scantily clad men.
"She is in an embryonic state and won't be born until the performance," a member of her entourage told Ryan Seacrest on "E!"
Inside, the star had her BlackBerry and the egg was equipped with an oxygen tank and a fan so the singer -- who was nominated for six Grammys -- would be comfortable until she emerged to perform.
The grand egg entrance culminated with the first TV peformance of her new single "Born This Way."
It was another stroke of over-the-top marketing for a singer who has been compared to Madonna throughout her career.
Lady Gaga released the song, the first single off her much-anticipated upcoming album, "Born This Way," on Friday. The eponymous track boasts a thumping beat, powerful vocals and melodies ripped straight from Madonna's 1989 hit, "Express Yourself."