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  • 140 Years of Levi-Strauss Jeans

    A portrait of Levi Strauss, circa the 1870s. Strauss was a businessman who founded the first company to manufacture blue jeans in San Francisco in 1853, and patented the idea in 1873.
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  • 140 Years of Levi-Strauss Jeans

    An advertisement for Levi Strauss & Co.'s copper-riveted overalls, circa 1875. The hard-wearing garments were very popular with miners in the American West.
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  • 140 Years of Levi-Strauss Jeans

    A photograph of two gold miners standing outside of the Last Chance Mine wearing Levi jeans in Placer County, Calif., circa 1882.
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  • 140 Years of Levi-Strauss Jeans

    Five farmers standing in front of a load of logs in Ola, Idaho. The first pair of jeans was sewn from sailcloth in 1850 by Levi Strauss for a California miner who complained that available pants were too flimsy for his work. Jeans quickly caught on with other workers.
    Dorothea Lange/Hulton Archive/Getty Images
  • 140 Years of Levi-Strauss Jeans

    This ticket was placed on the back of the jeans beginning in 1892. It contained language about the quality of Levi's 501 jeans, and similar tickets are still used.
    Courtesy Levis
  • 140 Years of Levi-Strauss Jeans

    A full-length image shows two boys play fighting while two other boys and a girl watch on a sidewalk in front of some parked cars. One of the boys wears Levi's jeans, circa 1935.
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  • 140 Years of Levi-Strauss Jeans

    A tenant farmer in overalls and a denim work shirt holds a beagle on his lap while smoking a cigarette on the steps of a wooden shack in eastern North Carolina, circa 1935.
    L. R. Legwin/Hulton Archive/Getty Images
  • 140 Years of Levi-Strauss Jeans

    American actor and singer Bing Crosby with his sons, Gary and Lindsay, circa 1948.
    Hulton Archive/Getty Images
  • 140 Years of Levi-Strauss Jeans

    This wooden cowboy was attached to an extra long pair of jeans and a set of painted wooden boots given to retailers as a display piece in the 1950s.
    Courtesy Levis
  • 140 Years of Levi-Strauss Jeans

    Broadway actress Theda Nelson demonstrated the recommended way to get Levi's to shrink to size: put them on and get them wet, as she is pictured doing in San Francisco, Sept. 1, 1959. Levi Strauss & Co. claimed that when Nelson dried off her jeans they would shrink an inch around the waist. The jeans also would fade to a lighter blue.
    AP Photo
  • 140 Years of Levi-Strauss Jeans

    A group of American teenagers wearing denim, circa 1955.
    Pavelle Jacobs/Three Lions/Getty Images
  • 140 Years of Levi-Strauss Jeans

    Sonya models a pair of Levi's jeans with button flares and a matching waistcoat at a preview of the spring collection from "Miss Levi" at the Sonesta Tower Hotel, in London on Sept. 14, 1971.
    Hulton-Deutsch Collection/Corbis
  • 140 Years of Levi-Strauss Jeans

    A photo of hippies in jeans, circa 1970.
    Michael Ochs Archives/Getty Images
  • 140 Years of Levi-Strauss Jeans

    Three teenage girls wearing post-punk fashions, 1980.
    Caroline Greville-Morris/Redferns/Getty Images
  • 140 Years of Levi-Strauss Jeans

    A 1936 Levi Strauss advertising cowboy featuring the company's blue jeans stands among Levi Strauss fans attending an auction of jeans, denim jackets and advertising objects dating from the 1930s and onwards in Paris on Sept. 7, 1992. The cowboy was sold for $37,000.
    Pierre Boussel/AFP/Getty Images
  • 140 Years of Levi-Strauss Jeans

    Destiny's Child-Levi's superlow jeans photo shoot featuring Kelly Rowland, Beyonce Knowles and Michelle Williams on May 5, 2001.
    Kevin Mazur/Wire Image/Getty Images
  • 140 Years of Levi-Strauss Jeans

    South Korean employees of Levi's Jeans raise a "big jean" in front of the Olympic stadium in honor of Levi's 130th anniversary on Oct. 9, 2003 in Seoul, South Korea. The height of the big jean is 30 meters and in the Guinness book of records as largest blue jean in the world.
    Chung Sung-Jun/Getty Images
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