Promises: The Ritz of Rehab

Feb. 25, 2007— -- With a panoramic view of the Pacific Ocean to wake up to and a team of gourmet chefs at her beck and call, Britney Spears' latest choice of rehab clinic ensures that she embarks upon any 12-step program she chooses in considerable style.

Promises, the rehab facility that Spears has checked into, was the first of more than a dozen luxury treatment centers in Malibu. But at Promises, luxury doesn't mean lenient, according to founder Richard Rogg. Rogg downplays claims that his celebrity clients are overly pampered at the $1,600-a-night facility.

"Flying in on your jet plane, or somebody coming from a 20,000-square-foot house into our program, you know this is a step of humility for them."

"It gives them the treatment and it gives them the environment where they feel safe and comfortable," Rogg told ABC News.

So what can Britney expect?

First, she needs to make it through the first 24 hours. It is the third time that Spears has checked into rehab within the last week, according to People magazine. She lasted just one day in Eric Clapton's Crossroads clinic last week and was in and out of Promises within the same amount of time earlier this week.

Clients typically stay for a minimum of 30 days. If Spears makes it through a month of treatment, the 25-year-old will need to embrace the fabled 12-step program.

"I think it's the most spectacular remedy for alcoholism and addiction that we've ever had," said Rogg, whose previous clients include Ben Affleck and Charlie Sheen.

The treatment requires regular group meetings where members discuss their experiences and hopes. An important feature is members admitting they have a problem and recognizing it as an illness rather than just a bad habit. Rogg is a firm believer in this method.

"The 12-step programs are solid, the most proven effective way of helping someone overcome addiction and alcoholism."

Another feature of the Promises regimen for the newly sheared Spears may be tasks usually reserved for her housekeeper.