Not so, said Startz, again citing the success of "Sex and the City" and the allegiance women had to its theatrical version.
"In this market, the rule of thumb is that you cater to males, but there are other segments of the population out there, waiting to be entertained," said Startz, whose latest adaptation is a teen series based on "The Squad," by Jennifer Barnes, for cable network The N. "And with females, once you're hooked, you're hooked. When they find something they like, they'll go back over and over and over. The appetite is there, especially with these book adaptations. They're invested, they've formed a relationship with these characters. What better way to get girls -- and their moms -- to the box office?"