Hitler-Tolerant 'Bruno' Irks Austrians

British comedian Sacha Baron Cohen's new movie about a fictional gay Austrian fashion fanatic who wants to be "the most famous Austrian since Adolf Hitler" has some Austrians up in arms even before its release next month.

Actor Sacha Baron Cohen arrives at the 18th Annual MTV Movie Awards held at the Gibson Amphitheatre in this May 31, 2009 file photo in Universal City, California.

(Jason Merritt/Getty Images)

The lead character, Bruno, sometimes spelled Brüno, is also a TV presenter reporting for the "Voice of Austrian Youth TV."

People Today columnist Lisa Trompisch said she, for one, finds some lines of the film irritating and upsetting.

"How could a line that obviously points to the most horrifying crime that Austrian has seen in decades, namely a father [Josef Fritzl] keeping his own daughter in a dungeon for 26 years and fathering her seven children during that time, be considered humorous or funny?" she asked, citing one of Bruno's controversial lines, "I want to live the Austrian dream of finding a partner, buying a dungeon and starting a family."

Related

Sources: Eminem/'Bruno' Butt Stunt Was Staged

'The Producers,' a Cultural Milestone for Germany

Aliens, Bank Robbers and Bruno, Oh My!

Trompisch said, "I would rather call that irreverent and cynical." She also pointed out that in her heute.at (today.at) column she highlights another quote, "K is for Kampf, as in 'Mein Kampf,' ze fashion bible written by Austria's black sheep Adolf Hitler" as politically incorrect and unacceptable.

"I can't decide which is worse, the insult to Austria, or to present Hitler merely as a black sheep," she writes.

Austrian writers are reminding their readers of Cohen's last movie, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan" (2005), a satire in which the small town of Glod was portrayed in a backward land (Kazakhstan) of poverty and bigotry.

The film hurt a lot of feelings in Kazakhstan at the time and upset many local officials with "the derogatory way" in which their country was presented.

Suggesting that Kazakhstan has been suffering an enormous loss of identity because of Cohen's movie, ORF, the Austrian Broadcasting Corp., published an article on its Web site headlined, "Could that happen to Austria, too? Will Nazis replace our Dirndl image?"

"Could tourists be thinking of Nazis and hatred towards foreigners instead of mountains, lakes and friendly hosts wearing Dirndl dresses?" the article said, referring to the kind of traditional dress worn in southern Germany, Liechtenstein and Austria. "Should we laugh about this movie, or should we simply ignore it? Is this going to threaten our country's image?"