"You'd have to really assert some kind of email hate campaign to Paramount Pictures, because they've told us, quote unquote, 'We've run the numbers and it's not a good fit,'" Ferrell told an audience of journalists last month while promoting "Everything Must Go."
The problem with relying on movies that already have a built-in audience is that it leaves out another part of the audience, namely older adults, who are less interested in special effects than a good story.
"The tragedy is the public wants to be told a great story," Gray said. "Give them a great story, and they will show up. It's the storytelling that captures people's imaginations."
But if you're looking for a great story that's not part of a sequel this summer, you might as well stay home and order up Netflix, because, as Dergarabedian pointed out, "you're not given much choice."
Summers and sequels now go hand-in-hand. Already slated for next summer are the third installments of "Men in Black" and "Madagascar," along with the "Superman" and "Spider-man" reboots.
"The sequel is alive and well in Hollywood and always will be," Dergarabedian said.