"During that time period, it was typical to 'liquor up' your clients to better extract a deal," said Brian Van Flandern, a New York mixologist, spirits historian and educator on spirits and cocktails to major corporations. "Plying business associates with drinks was an effective sales tactic, and those drinks were, on average, significantly higher in alcohol content than they are today."
"In today's workplace, there would be very little tolerance for this – less tolerance than ever before – especially in jobs where people's safety and well being are involved," said Angres, adding that even isolated incidents of alcohol abuse would raise red flags.
"Especially over the last ten years, alcoholism has been more fully understood as a disease. But in the sixties, bad behavior resulting from heavy drinking could be considered 'macho' and even romantic, rather than as a compulsive use of alcohol despite adverse consequences.
"People in that era probably would have fought going to Alcoholics Anonymous meetings, because of the shame attached to it and because they believed they should be able to act the way they want."