Tips: Help Your Small Business Thrive in This Economy

Jan. 20, 2010— -- In this challenging economy, some companies have created less expensive versions of their own products instead of lowering the prices of existing products.

Here are some tips to help your small business survive and thrive in this economy.

Remember to Make a New Product Instead of Just Offering Permanent Discounts.

"If you don't innovate then not only do you miss the market but you also create in people's minds this view that it is always going to be cheap and that is a very hard view to change in the long term," Anthony advised.